This is one of the most asked questions at SPW. Obviously, if your release and/or video is connected to a timed event (i.e. new product announcement at major industry event such as NAB) you don't have much choice. You can post your release anytime before the event and schedule the release to publish, at a future date & time, in sync with the announcement at the event. But if it's not connected to an event, the best time to publish is "As Soon As Possible." There is no advantage to holding a release post. The sooner it's live the sooner it's working for you. The sooner people will be reading it, social networking it, linking to it, forwarding it, etc. And, all releases, no matter when published, will receive all SPW services. Guaranteed.